Themes have power. They can communicate so much deeper than literal messages. "As designers we have an opportunity to draw attention to themes through our design (Curtis 41)". The authors of the web site WCFK knew their theme. Every artistic move was strategically planned. They knew the purpose of this site was to educate and entertain. To entertain they provided moving videos and colorful pictures. They also provided games. This game site was very unique because it provided entertaining and educational information. This information was easy to read. The main focus was to inform the user and view to stop and look; understand the complex aspect of the weather from the eyes and perception of a kid. This was the designers target audience.
This site’s theme was targeted primarily for kids. The secondary targets where parents and teachers.The agenda was to get kids interested in the weather.This was accomplished by stimulating their minds, with interactive capability through easy navigation.The parents and teachers could also use this site to educate their kids. The designers had to constantly think from a kid’s perspective. A fewer of the designers probably had kids or nieces and nephews. Soliciting information from teachers also would’ve being a valuable resource. The designers for WCFK wanted to deliver a fun and entertaining experience for kids 6-16. This was the essences of their theme.