Theme

Hillman Curtis stresses the importance of finding a theme when building an effective website in Making the Invisible Visible. He states that themes have power, and that “they can communicate so much deeper than literal messaging” (Curtis 41). The theme for Terra could arguably be defined as discovery. It is sometimes easy to forget that our world is beautiful and has all sorts of plants and animals that share this earth with us. This web site avoids the news theme present and uses videos to catch a persons eye. There is a lot of darker colors which adds to a feeling of importance as opposed to the calmness of spacious and bland pages on other web sites.

As stated on (Site Designs: Theme), web sites like lifeonterra.com usually cater to individuals whose interests and motivations are usually much less focused . It is believed that the audience needs to be drawn in immediately by compelling graphics or text presentations. When entering the website a person is automatically drawn in with the videos that began to play. The flash videos shows the user different videos on plants and animals around the world and issues that are present. The site theme is successful and engaging through its visual stimuli. This website is very effective and efficient and gets straight to the point of discovery.