Audience of CaptainCapitalism.com
The design of a site should focus on the audience's needs (SITE DESIGN). The target audience for Captain Capitalism is creators (i.e. animators). Site creator Brad Graeber, like Curtis mentions in his intro, wants to share his excitement for his field (17). The use of vivid colors and graphics grab the attention of the audience immediately. The site caters to the needs of creators by providing them with material, knowledge and an outlet. A good designer will anticipate and consider the audience in the overall design of a web site, according to Curtis (79). The simplicity of the site's menu options allow users to move freely around the site.Creators can pull from existing art on the web site, learn the latest news about the industry and communicate with other creators at the site's forum. Since the target audience for the site is creators, it could be safe to assume he or she would be using high-speed internet capability and computers able to handle multimedia and flash images.
Sarah Morgan
CMS 3710
Updated: 11 November 2008