Stephanie Coopers CMS 3710 Project 2
Theme
The theme of the Daisy Marc Jacobs is essentially simple sophistication and modern interactivity. According to Curtis, “Every product has a theme, every company, every brand” (Curtis 41). The Daisy Marc Jacobs site uses fresh colors and a simplistic layout to convey its theme. Marc Jacobs is a designer of young women’s fashion and the theme of the site is essentially for this audience. The unique mix of sophistication and elegance through the site conveys its theme.
Hillman Curtis states, "The idea behind theme is to use all of your visuals, including motion, to present a style that supports and draws attention to its theme" (Curtis 46). The Daisy Marc Jacobs uses vibrant colors and moving graphics to express its youthful yet simplistic theme. The sites style reflects its theme by incorporating sleek page design and innovative interaction applications. According to Curtis "By employing a process for targeting themes and by getting in the habit of recognizing themes...we are able to identify a project's theme more effectively. Every element of the Daisy Marc Jacobs site incorporates its theme. For example, its minimalist style, not using a bunch of text in its screen.
Stephanie Cooper
CMS 3710
20 April 2009