Stephanie Coopers CMS 3710 Project 2
Color
The colors used throughout the Daisy Marc Jacobs site are bold and eye catching. Hillman Curtis states, “…if you have the opportunity to use a color, choose one that draws attention to the theme” (Curtis 47). The Daisy Marc Jacobs site uses colors such as yellow, white, and black which communicate youth, energy, and sophistication to users. The solid black background that welcomes users, sets a tone and assures users that this site is professional and youthful. The deep greens used for the field creates a sense of springtime. According to Curtis, “Green is the color of spring, and spring is the season of renewal.”
The Daisy Marc Jacobs site is exclusive. Users must decide to officially become a member of the site or visitors may enter the web site, by clicking the link that says, “Enter the Field” in order to preview the site. This encourages a sense of exclusion
The colors used on the sites also communicate exclusiveness. The contrast of the white flower against the black background, makes the “Daisy” stand out, which is important, since that is the name of the product that’s being promoted. Members of the site are given special privileges throughout the site. For example, members are given a daisy that they must grow and have special access to specific areas of the site. The daisy also stands out, to probe members to grown their assigned “daisy” by interacting with the site. This gives assurance that members will come back to the site.
All of the colors within the site are deeply saturated. According to the text, “at full saturation, the hue reflects boldness, clarity and truth”(Curtis 151). The saturation levels of the bright blues, pure white and yellow-gold colors create a calm and serene emotional reaction. Hillman Curtis states, “The emotional reaction to a hue is greatly altered by its value or saturation level” (Curtis 151). These colors create an illusion of being outside in a field of daisies.
Stephanie Cooper
CMS 3710
20 April 2009