Stephanie Coopers CMS 3710 Project 2
Typography/Editorial Style
The font used throughout the site is sans-serif which implies simplicity. The site uses very little text. Using a very discreet heading and brief navigational menu, makes it easy for visitors to navigate freely. The Web Style Guide states, “One of the most effective and subtle ways to vary the visual contrast and relative importance of a piece of text is to isolate it or treat it differently from the surrounding text” (Typography, Emphasis). The Daisy Marc Jacobs site isolates its heading and menu by keeping it at the top of the screen throughout the site. The font is small in size. The small emphasis of the text keeps visitors clicking on graphics and exploring what the site is capable of.
The font size used throughout the Daisy Marc Jacobs site is relatively small. This ensures that visitors are not distracted by the text on the page. The small text keeps visitors focused on the product and the plentiful graphics used on the site, encouraging members to explore and interact with the site. According to Web Style Guide, “The key to effective display type is the careful and economic use of typographic emphasis” (Typography, Emphasis).
The color of the sites text varies. Any descriptions and information are presented in white, usually set against a dark background to stand out. Horton and Lynch state, “Although the use of color is another option for differentiating type, colored text, like underlining, has a special functional meaning in web documents” (Typography, Emphasis).The Daisy Marc Jacobs site uses minimal text to keep visitors focused on the product, keeping their attention on the graphics of the site. According to the Web Style Guide, “Good typography establishes a visual hierarchy for rendering prose by providing visual punctuation and graphic accents that help readers understand relations between prose and pictures, headlines and subordinate blocks of text”(Typography).
Stephanie Cooper
CMS 3710
20 April 2009