Stephanie Coopers CMS 3710 Project 2
Introduction
This is an analysis of my selected Project 2 web site Daisy Marc Jacobs. The Daisy Marc jacobs site is a web site that gives information about the fragrance collection Daisy, created by fashion designer Marc Jacobs. Members of the Daisy Marc Jacobs web site are made to feel that they are apart of an exclusive group of distinguished fashionistas. Although, visitors of the site are allowed to navigate through the site without membership. Membership is constantly being promoted within the site.
The goal of this site is to provide information about the fragrance collection Daisy, while promoting interactivity between the sites members. The Daisy Marc Jacobs site is innovative and youthful. The Daisy fragrance is for women only and the site's design caters to this specific audience.
I will be analyzing the site's Audience, Theme, Color, Typography, Editorial Style, Site Structure and Graphics. I will be checking to see if the concepts used throughout the site meet the theories we have learned in my CMS 3710 class. The theories I will be basing my analysis on are Hillman Curtis's book Making the Invisible Visible and the Third Edition Web Style Guide online.
Stephanie Cooper
CMS 3710
20 April 2009