Image Analysis of HL2.com
Images of the firm's three major campaigns
Seattle's Best Coffee
The campaign was previously centered on a mischievous gingerbread cookie man and is now utilizing a sweet young penguin. The cookie man theme is humorous and would skew young. The newer face of the campaign is the penguin. The penguin broadened the audience by including older generations or more conservative audiences who might not be attracted to mischievous characters. The packaging's streamlined, clean designs are palatable to people of all ages and genders. The potential clients of HL2 that would be intrigued by this campaign would be interested in HL2's ability to broaden the client's audience.
TaxCut
The graphics, packaging and display used in the physical campaign are gender, race and age neutral. The images are professionally laid out. The boxes look very similar to one another. The images do not seem to correspond to the differences in content. The peaceful, relaxed and warm atmospheres pictured in the images are important. This tells a potential consumer that this is an easy to use product.
Microsoft Windows Home Server
The images are random. Random, humorous images are the appeal. The specific audience being targeted by this campaign is young, white, male computer users. The message being conveyed by these images is that Microsoft is fun and consumers should want to spend their time and money on it. Microsoft wants the audience to feel understood and compatible.
