Theme of TheStoryofStuff.com
The theme of The Story of Stuff site is "conservation", "minimalism", and "universal". As stated in the Web Style Guide, good teaching applications are built around a strong central narrative, but they typically offer more opportunities to pursue interesting digressions from the main themes of the Web site.
The Story of Stuff site, for example, strives to educate users on conservation, but also provides options for the user to obtain information on how to participate in the process or to educate others on the process. The 20-minute movie that can be viewed from the home page was created as a cartoon animation, which is a refreshing contrast from the minimal and universal concept of conservation and how it is incorporated into the design of the site.
Jade Tate
CMS 3710
Updated: 10 November 2008