Analysis of Boostup.org
This is the homepage for my CMS 3710, a class offered during the fall 2008 semester at Clayton State University, in Morrow, Georgia, USA.
The Ad Council, creator of "Smokey the Bear" and "Friends Don't Let Friends Drive Drunk", launched the "Boost" campaign with the U.S. Army to encourage teens and parents to give much-needed support to students at-risk of dropping out of high school. The campaign's mission is to create a community of support for all students and particularly those at risk of dropping out. Viewers are encouraged to visit the website to send a "boost" to their featured students or someone they know that could use some encouragement. Boostup.org was created to influence individuals to inform students about graduation. This website was created for people to depict their support and boost morales for graduation. The Web site also provides students' families and their friends to give shout outs for students, and encourage them to achieve their ultimate goals. Boostup.org was a 2008 South by Southwest (SXSW) web finalist in the activism category.
My analysis will focus on many different aspects of Boostup.org. The factors are based on site design, theme, inspiration, audience, graphics, and color. I chose this website because of the passion for the academic cause it supports. The subtle details and varies formats of the site does not distract the users from the content of message. This website is dedicated to helping teens and parents succeed through the toughest years. I understand and relate to teens that considered giving up graduating high school. Most teens seek out support and encouragement from family members or friends, and without it may cause negative impacts within their lives. I will use the following text, Making the Invisible Visible, by Hillman Curtis, and Web Style Guide, 2nd edition, by Patrick J. Lynch and Sarah Horton, and The Language of New Media,by Lev Manovich to conduct my analysis.
Freda Pryor
CMS 3710
Updated: 12 November 2008